Turning It Up for The Feeling

Now that The Feeling’s promo for their latest single ‘Turn It Up’ is on MTV, we’re free to shout about the magic…

With a vision to create a decadent ‘carnival of life’ that parades past as the band plays, complete with revelers,  balloons and streamers, Director Caswell Coggins needed to enhance the party scenes and Crossroad Production’s turned to our VFX team for help. 

Senior 3D Artist Tony Lee and senior editor Lee Bamsey advised during pre-planning and supervised the setting of VFX shots on location.

Once back in our studio Tony worked closely with Coggins to enhance the colorful crowd scenes by duplicating crowd shots and compositing in After Effects to bring the throng to life and create a sense of hugeness to the end hero shots.

Tony also built additional balloons in 3D using Lightwave particle system to recreate the dynamics of falling balloons, adding texture and lighting to match the real ones from the shoot, and interaction when they landed near people. Further layers of 3D confetti and streamers were also generated using the same software. Finally, all elements were composited into the shots and graded to achieve the final effect the Director was looking for.

The video was edited at Marshall Street Editing and then conformed here at Locomotion by our Senior Editor Lee Bamsey in Final Cut Pro.

Check it out here…