A great example of Locomotion’s new co-creative approach is its recent campaign for Europe’s largest independent regional airline carrier, Flybe. Working with Souk Communications Creative Director Claus Larsen, Locomotion formed a creative partnership to produce 10 sponsorship idents for The Channel Islands and Meridian weather bulletins. The brief requested the creation of a “fun” treatment of the graphic lozenge shapes featured in the existing Flybe press and digital campaigns. The character animation approach we created encompassed all our core skills of design, direction, animation, 3D and vfx compositing. Locomotion also teamed up with Felt Music to create sound design, music and a vocal mnemonic for the brand.
Filed under: News | Tagged: 3D, Claus Larsen, design, Felt Music, Flybe, lee bamsey, Meridian, Meridian Weather, souk, Souk Communications, sponsorship, sponsorship idents, Tony Lee, VFX | Leave a comment »
Loco motion soho: 3D Animation VFX Motion Graphics 