Do Something Different with Loco

When Bare Creative came up with this little gem of a concept for Mabox’s client Do Something Different.com, we stepped in to advise on the VFX for the live-action viral film. 

Our Digital and VFX teams team advised on how to achieve certain visual effects and our MD Danny recommended shooting the film in HD, on a Panasonic HVX 200 HD,  because of the efficiency and flexibility it affords for workflow and creative treatments.

The film was shot on location in London by Bare Creative. Capturing straight to a P2 card eliminated the need for tape, allowing for high speed transfer of the rushes to Locomotion’s 4GB XSAN server.  Also, working directly at HD resolution ensured high end quality of post treatments, such as tracking, keying and the visual effects we used, including time lapse, primary and secondary colour grading and the lightning strike.  Lee Bamsey, Senior Editor at Locomotion handled the entire project, from editing, compositing, visual effects and screen graphics to sound design, making the workflow extremely efficient.

“Working at HD resolution also means that output variations for cross platform delivery maintains quality and integrity despite image size and formats, and everything at Locomotion was done at broadcast quality to future proof the campaign assets” adds Danny.

All in all, everyone was delighted with the results. See it for yourself here and remember to Do Something Different – before it’s too late!