Animated Building Projection for V&A Museum – Diaghilev and the Golden Age of the Ballets Russes

Credits:
Animator/ Editor: Miland Suman
Development: Alex Hare
Executive Producer: Chris McKeeman
Projection: Des O’Leary & Angus Dunwoody Dun
Music: Stravinsky’s The Firebird

Animated Building Projection for the Victoria & Albert Museum

To promote the Victoria and Albert Museum’s exhibition “Diaghilev and the Golden Age of the Ballets Russes 1909-1929”, the V&A’s marketing managers Sarah Armond and Cathy Flanagan commissioned Locomotion to create an animated video poster which our colleagues at Exceptional Exhibits projected – guerrilla advertising style – onto buildings in and around London’s Theatreland as well as other significant sites for ballet audiences.

Locomotion’s Miland Suman used After Effects to animate images taken from a handful of contemporary photographs and postcards, reflecting the poster design for the exhibition while introducing movement and depth to engage the attention of a curious public. Diaghilev was revolutionary in his collaboration with composers, artists, designers to create the experience of ‘total theatre’, so it seemed fitting to bring the photos to life through animation and let them out into the world through building projection.

Miland’s skilful presentation of the portrait of Vaslav Nijinsky in costume for the ballet Giselle recreates the dancer’s gravity defying leaps and highlights the thrilling exoticism of the dancer in costume for Sheherazade. His teasing reveal of Waléry’s 1912 photograph of Adolph Bolm and Tamara Karsavina delights in the bewitching scene of the dancers in the ballet Thamar. And, his animation of Bassano’ 1910 photograph excites the passions of the pair in a scene from Stravinsky’s Firebird.

If you didn’t happen to pass by the Royal Opera House on Wednesday the 13^th of October, or walk along the Southbank to see the Royal Festival Hall on Thursday 14 October or indeed stroll through Leicester Square and Piccadilly Circus on Tuesday 12 October, the night of the UK Music Video Awards and after show party, you can still view the projections here.

The Exhibition runs from 25 September 2010- 9 January 2011 to read more about it, visit the V&A website here.

To book tickets for the exhibition click here.

Locomotion, Horrod and Harris Adidas British Winter Olympics Somerset House

To celebrate the British Winter Olympics team announcement and the launch of the official Adidas kit for the Vancouver 2010 competition, Locomotion teamed up with the Horrod and Harris Partnership to turn Somerset House into ice, using 3D projection technology never seen before in the UK.With deadlines tighter than the athletes racing suits and a turnaround time (almost) as fast as a bobsleigh race, Locomotion worked closely with Kim Harris and Stuart Horrod to create a mapped building video projection.

Locomotion Brings Winter Olympic Glory to Somerset House

To celebrate the British Winter Olympics team announcement and the launch of the official Adidas kit for the Vancouver 2010 competition, Locomotion teamed up with the Horrod and Harris Partnership to turn Somerset House into ice, using 3D projection technology never seen before in the UK.

With deadlines tighter than the athletes’ racing suits and a turnaround time (almost) as fast as a bobsleigh race, Locomotion worked closely with Kim Harris and Stuart Horrod to create a mapped building video projection.  Somerset House, the impressive neo-classical building in the heart of London with it’s popular ice rink was an apt setting to celebrate the announcement of Team GB. The expansive scale of Somerset House required 3 separate video projections and Locomotion synced up Stuart’s animations to make sure that they moved seamlessly across the building.  The side panel projections also unveiled the Adidas kit in time with the central projection featuring a compilation of winter sports footage which Locomotion onlined in full HD.

Locomotion along with the Horrod and Harris Partnership wish the athletes the best of luck as they go to compete in the 2010 Winter Olympics in Vancouver.