Locomotion, Horrod and Harris Adidas British Winter Olympics Somerset House

To celebrate the British Winter Olympics team announcement and the launch of the official Adidas kit for the Vancouver 2010 competition, Locomotion teamed up with the Horrod and Harris Partnership to turn Somerset House into ice, using 3D projection technology never seen before in the UK.With deadlines tighter than the athletes racing suits and a turnaround time (almost) as fast as a bobsleigh race, Locomotion worked closely with Kim Harris and Stuart Horrod to create a mapped building video projection.

Locomotion Brings Winter Olympic Glory to Somerset House

To celebrate the British Winter Olympics team announcement and the launch of the official Adidas kit for the Vancouver 2010 competition, Locomotion teamed up with the Horrod and Harris Partnership to turn Somerset House into ice, using 3D projection technology never seen before in the UK.

With deadlines tighter than the athletes’ racing suits and a turnaround time (almost) as fast as a bobsleigh race, Locomotion worked closely with Kim Harris and Stuart Horrod to create a mapped building video projection.  Somerset House, the impressive neo-classical building in the heart of London with it’s popular ice rink was an apt setting to celebrate the announcement of Team GB. The expansive scale of Somerset House required 3 separate video projections and Locomotion synced up Stuart’s animations to make sure that they moved seamlessly across the building.  The side panel projections also unveiled the Adidas kit in time with the central projection featuring a compilation of winter sports footage which Locomotion onlined in full HD.

Locomotion along with the Horrod and Harris Partnership wish the athletes the best of luck as they go to compete in the 2010 Winter Olympics in Vancouver.